5 PREVIEW

Designer: Emeli Mårtensson
Place of origin: Rome
Country of origin: Italy

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ABOUT 5 PREVIEW

5PREVIEW

5PREVIEW began in 2008 when Swedish designer and illustrator Emeli Mårtensson decided to release a small, graphic tee shirt collection of 5 pieces. Her expressive illustrative style and ironic imagery became quickly popular as the label expanded in its short years of existence from a small 5PREVIEW today boasts a 150-piece collection including women’s wear, men’s wear, children’s tee shirt line into a complete women’s collection.

5PREVIEW AW13
,Ça Plane Pour Moi’

For the Autumn/Winter 2013-14 collection 5PREVIEW finds inspiration from the 1977 punk song by Plastic Bertrand,‘Ça Plane Pour Moi’. When translated, the name of this collection means 'Everything is going well for me'. This phrase sets the theme for the entire collection. It is easy going yet has a mature design aesthetic with bursts of colour and energy.

The collection carries self-confidence and an edge, which can be attributed to a 'grown –up grunge' look. It is made up of beautiful deep plum tones mixed with a classic dark blue and military green. There are some surprising new all over prints including a bright green camouflage, striking zigzag, The fleece component of the collection is also more 'grown-up', experimenting with tailored silhouettes. They are the kind of pieces that you can wear on a night out, not just as casual wear.

Comfortable yet super chic. This season also presents a wider variety of print and colour options in Classic styles have been reproduced in new fabrications such as ramie, mohair super kid and alpaca while the popular basic jersey pieces are updated with the newest ‘tongue in cheek’ print parodies. There has been an expansion in knitwear as we are now offering a variety of styling. From fine, sheer, knitted, volume tee’s to large, chunky, jacquard camouflage sweaters ‘Ça Plane Pour navy flannel plaid, romantic water colour and new bold stripe combinations.

Moi’ has it!

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