ANECDOTE

A brand with a story

Anecdotes. It’s the things that happen to us, the stories we share with our friends and family. Every ANECDOTE collection is based on one of such stories. Snap-shots of these anecdotes are hidden in the garments, visible on hang-tags and packaging.

The brand reflects the life of Jet van Beuningen who started Anecdote in 2009. Her friends and family are very important to her so naturally that they play an important role in the brand. Her own life and adventures are closely-knit with theirs. She wanted to make essential pieces in great qualities to wear every day.

Anecdote reinvents the classics and modernizes the basics. Essentials are combined with the styles that reflect the current fashion trends. Soft cardigans, cool sweaters, dresses, jackets, edgy pants and a great basics jersey package. The seasonal accessories like scarves and bags are there to complete the Anecdote look.

Each style comes in a wide range of colors including some more traditional and more funky options. We all like a choice. The color names will capture your imagination. Names like full moon white, sparkling rose, cafe latte, toast black and deep night blue.

All pieces are made of the finest qualities that are selected with great care. Soft knitwear, silk blends, light viscoses, cottons and great jerseys. All styles have a name, names of friends and family.

Anecdote is sold in more than 50 multi brands stores and is well represented online. In August 2013 the first Anecdote boutique was opened in Amsterdam’s Nine Streets. We would love to welcome you there to take you on a journey in the world of Anecdote.

We hope you will enjoy wearing clothes of Anecdote as much as we love to make them.