ABOUT FRENCH CONNECTION
About French Connection
FASHION IS OUR BUSINESS
At the heart of our business is a passion for the clothes. In 1972, when French Connection was conceived, we set out to create well-designed, stylish clothing that appealed to a broad market. We have since worked hard to build on that vision and as a result, French Connection is synonymous with fashion and style. The company now offers a fashion-forward clothing range with a quirky spin on design, priding itself on quality and affordable prices.
It remains our prime goal to create distinctiveness in a crowded market place through focus on design. The brand's strength lies in balancing new, exciting ideas with consistent quality and affordability and in a world of "fast fashion" we are proud of our commitment to the creative process.
We have developed a brand identity, which is sexy, stylish and has attitude. FCUK is a short, sharp name to stand for French Connection United Kingdom and has been introduced across the company as a highly recognisable name and acronym to stand alongside the French Connection logo.
Having established a strong core clothing business, through unique design and a true sense of style the company has, over recent years expanded its portfolio into exciting new areas including men's and women's toiletries, sunglasses and opticals, watches and shoes. Driven by innovation and change, the brands strength lies in balancing new and exciting ideas with the basic promise of quality and affordability, established when the company was founded. Throughout this expansion and diversification the principles have remained the same; design-led products presented in a unique and innovative way.
We operate retail stores and concessions in the UK, Europe, US and Canada and also operate ecommerce businesses in each of those territories. Further, we wholesale our products to retailers operating in over 60 countries around the world.
„Classic styling coupled with looks that are right on-trend is what this brilliant British label does best.” Zalando
„[French Connection] understand [..] that their products are the core element of their business and that the ability to produce fashionable clothes for their customers is the key to continued success.“ Zappos
„Pieces from French Connection's chic collections are must-have items for any fashionista, as their classic style and great quality guarantee that your purchases will remain some of your favourite items in your wardrobe for years to come.“ Zalando