s.Oliver Fall/Winter 2014/15
The new s.Oliver Fall/Winter 2014/15 campaign reflects the interplay by various aspects of modern family life. With a great deal of inspiration and trendy warmth, the international fashion and lifestyle company preoccupies itself with the essential: modern and authentic, attention to detail while being uncomplicated in terms of wear.
The photos were taken in the French Alps in a very natural and relaxed atmosphere with the Swedish fashion photographer Magnus Reed staging the various s.Oliver lifestyle worlds at the base of Mont Blanc in Megève. Far away from mass tourism, this traditional ski resort represents the ideal backdrop for accompanying the entire s.Oliver family on an exciting trip into the mountains. The result is attractive and strong motifs capturing everyday moments in a relaxed manner without losing sight of the collections and trends.
The two German models Luca Gadjus and Katrin Thorman who are also successful at international level as well as Vincent LaCrocq and Wouter Peelen were set in scene outside in natural surroundings and in a cosy chalet for s.Oliver CASUAL. The delineation between children and teens is apparent in s.Oliver JUNIOR. The s.Oliver JUNIOR Boys & Girls collections come across as more grown-up and the cool and casual photos were taken at typical hang-outs for friends while the focus was on fun for s.Oliver JUNIOR KIDS boys/girls. Magnus Reed captured the little ones playing in the snow or within the family circle. s.Oliver Bodywear was photographed in a sensuous atmosphere. High-quality props emphasise the exclusivity of the underwear. Pleasant, sophisticated and practical styles are key features of the Autumn/Winter collection.