Wrangler is the everyday performance denim brand. Since the dawn of our denim, our inspiration and guide has been real life experience; we believe that clothing should be designed to fit the needs of the people wearing it.

This has been true since Wrangler was launch in 1947 in Greensboro, North Carolina, on a platform of innovation and an idea to create the best-possible jean, jacket and shirt for cowboys. We added special features designed to add functionality to jeans; flat rivets that wouldn’t scratch your saddle, watch pockets, felled seams for a more comfortable cowboy ride and 7 belt loops rather than the usual 5.Functional design details still remain vital today, but adapted to modern looks and needs. Now, jeans are worn by millions of people every day; and we are still totally committed to improving the everyday functionality of our jeans and therefore making a huge and positive difference to those lives.

Our ground-breaking innovative platform, Denim Performance, started with our understanding of what is needed from a pair of jeans in the 21st Century; jeans that keep you warm in winter, keep you cool in summer, stay dry and, just as they did in 1947, jeans that keep your pocket watch safe – only now most pocket watches make calls and surf the internet.

All just as durable, authentic and stylish as you would expect from Wrangler.




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