The eventful and moving story of Japanese brand ONITSUKA TIGER began in the year 1949, as Kihachiro Onitsuka founded his small shoe manufactory in Kobe, Japan, with the ambitious goal to develop the world’s best sports shoes. In a close dialogue with athletes and coaches, the emerging sports shoes shaped the development of sports shoes for decades. Athletes from all over the world place their trust in ONITSUKA TIGER’s sports shoes and play a crucial role in the rapid success of the company.
In this way, the former small business turned into one of the world’s biggest sportswear brands, ASICS. With ASICS established in 1977, the name ONITSUKA TIGER disappeared from the picture for 24 years.
In 2001, ONITSUKA TIGER was relaunched as a lifestyle brand and has since then established itself as an integral part of international street style. ONITSUKA TIGER’s collections combine the lovingingly detailed craftsmanship of traditional Japan with the creative aesthetics of modern Japan; exciting a growing fan base with “evergreen” models as well as unique redevelopments.