Charles Eames, the iconic furniture designer once said “The details are not the details, they make the design”. This is a far more succinct way of defining Folk’s collections and design ethos than we could ever come up with. Folk is not a brand that is inspired by vintage clothing, a specific period in history or a particular muse and our designs do not try and re-create the wheel in terms of shapes and silhouettes. The design focus is on the combination of the quality of the fabrics and their fabrications, not being scared of using colour and our obsession with the minutiae of detail. It is perhaps the small design touches that the brand has become best known for and each collection works into old designs to improve them whilist constantly expanding and experimenting with new styles, fabrics, colours and details to maintain our innovative reputation.