ABOUT BETTY BARCLAY
Betty Barclay Spring/Summer 2015
The original strengths of Betty Barclay are presented in the Spring/Summer 2015 Collection more than ever before. The spotlight is on femininity with a high degree of comfort and a strong sense of identity. The combination of sporty and feminine influences creates a skilful link between the two style worlds.
Sporty influences can be seen particularly clearly in the current Spring/Summer 2015 Collection in the technical fabrics, structures, 3D nets, stripe details and ribbed and mesh fabrics. Zips and drawstrings have an important role to play as casual details on tops.
Opposites attract – and so sporty and feminine elements can be casually combined with each other, such as the elegant silk blouse with easy-going jogging pants or lace with denim.
In the world of tops, innovations come through new silhouettes. More volume is created with boxy pullovers, oversized tops, relaxed shirt blouses, styles shorter at the front and longer at the back and a new layered look with transparent trims and plissé inserts. The perfect partners here are narrow drainpipes or feminine pencil skirts. New jacket types use lovingly worked details and high- quality materials to produce a perfect fit that's very comfortable to wear. Trousers stay skinny and feature casual details such as technical netting, tapes, eyelets and minimalist patterns. Jogging pants in flowing feminine fabrics, on the other hand, have maximum innovation value. When it comes to denim, washes are desirable, whether the fit is slim or loose.
Wide hems give dresses more volume, while details such plissé inserts, the mix of patterns, gathers and drapes add new accents. In contrast, straight cut shirt dresses express the casual leisure look.
Skirts are extremely popular again this summer and make real fashion statements thanks to the interplay of lengths and wealth of variety when it comes to hems.
This summer, the palette of colours is defined by the classic neutrals Black, Navy and Grey combined with colour accents in strong Red and intense Electric Blue. Various shades of blue are particularly important – from pastel Bleu through Indigo to Navy. Pastels in fruit and blossom colours such as Rose, Vanilla and Mint are the hallmark of the season. They are combined with clear neutrals such as Grey and White. The range of colours is rounded off by Sand to Khaki in combination with exotic flash colours like Lime and Pink.
BETTY BARCLAY – INTERNATIONAL LIFESTYLE
With an unparalleled success story, the Betty Barclay brand takes a leading position both nationally and internationally amongst the top ladies’ fashion brands.
Betty Barclay stands for high standards, stylish sophistication and fashion expertise. The brand represents the zeitgeist and the lifestyle of modern women who enjoy fashion and femininity, and skilfully combines business and leisure.
Betty Barclay collections and licensed products are distributed in more than 60 countries throughout the world and are sold in over 3,500 specialist retail partners, our own-brand Betty Barclay stores, Betty Barclay shop-in-stores and specialist departments of high-quality department stores across all continents.
International trends interpreted into contemporary, fashionable design–that is Betty Barclay fashion.