EDWIN

EDWIN

since 1947
Place of origin: Tokyo
Country of origin: Japan

ABOUT EDWIN

COLLECTION INTRODUCTION

DENIM COLLECTION

Using a selection of exclusively developed premium Japanese and European denim fabrics in both selvage and non-selvage, Edwin present a comprehensive selection of weights and treatments, in both washed and unwashed product across the five pocket collection for FW14.

The main focus of development within the denim category is placed upon the special HR and G-Wash series treatments in our continued partnership with the world-renowned Martelli laundry in Italy. The HR and G-Wash wash series represent the ultimate balance between beautifully crafted, vintage and contemporary denim making. A total offer spanning eight main fits, offered across eleven different denim fabrics, in both selvage and non selvage, in twenty two unique wash processes, from rinsed through to the more heavily worked ëhadr repairí series.

SEASONAL COLLECTION

Contemporary use of textural fabrics, knit and jersey constructions, graphic pattern elements and a muted, sophisticated use of color, sets an understated tone for the FW14 seasonal Edwin collection. A variety of camouflage patterns, in woodland, military and art-based designs, are applied across outerwear, pants, knitwear, cut & sewn categories, in fabric qualities ranging from waxed cotton, printed corduroy, double face printed wools, woven cotton blends, knit and jersey.

Technically produced garments in coated cottons and polyamide are light down filled and seam sealed sportswear styles in performance yarns offer a progressive element to the FW14 collection.


COLLABORATION PROJECTS

Presented alongside the Edwin-Europe Denim and Seasonal collection, FW14 sees an exciting wave of both new & expanding collaborative projects, including:

Edwin x Blitz Motorcycles
FW14 sees the continuation of the partnership with our motorcycle brothers in Paris, a partnership built upon lifestyles, friendship, common interests and idealisms. The collaboration goes from strength to strength and for FW14 sees the introduction of the Edwin x Blitz x Alexander Leather (handmade leather & waxed cotton jackets) and Edwin x Blitz x Grenson Footwear (handmade in Northampton, England) side projects.

Edwin x Alexander Leathers
The highly skilled and respected artisan leather jacket makers from Scotland, have produced an exemplary, hand crafted and made to order selection of authentic military and motorcycle jackets styles from the 1920ís ñ 1960ís, with an Edwin interpretation. An exemplary made to order product, hand-crafted in Selkirk, Scotland for Edwin Denim Co.

Edwin Europe x Edwin Japan/ ED-55 Made In Japan special edition
Working closely with Edwin Japan, we have created the ED-55 Made In Japan edition. Using a 14oz vintage selvage denim, exclusively produced by the famous Japanese denim mill, Nihon Mevmpu, this very special ED-55 celebrates the workmanship and craft found in Japanese denim making, combined with the undeniable European styling of the ED-55 fit.


Established in Japan 1947

Edwin is an authentic denim brand priding itself on innovation and craftsmanship, utilising exclusive fabrics and fabrication, unique technology, hand wash processes, and continual progression in design and fit.

Mr Tsunemi had a passion for denim, which inspired him to import them directly from the United States as no denim was manufactured in Japan at that time.

Used, worn-out and dirty denim which had to be laundered and mended by hand in order to sell on to his customers.

In 1951 domestically manufactured denim was available for the first time in Japan. This product was expensive and of inferior quality compared to its American counterparts.

Mr Tsumeni was driven to create his own denims, with greater sophistication in fits, washes and quality.

From this point on in Edwin denim history, quality, craftsmanship, innovation and integrity have been paramount to the ethos and aesthetic for the brand.

In 1961 Mr. Tsunemi crafted the first pair of Edwin denim jeans.

Utilising the letters D, E, N, I & M (reversing the M creating a W) he created the brand name ‘Edwin’.

By 1963 Edwin had produced the world’s heaviest ringspun denim jean (16oz), featuring the famous three-colour rainbow selvedge, which is still being used today.

In the 1970’s Edwin were the first company in the world to develop ‘old wash’ designed to replicate denim which have been worn from its rigid, unwashed state traditionally designed for workwear due to its durability.

In the 1980’s Edwin invented ‘stone washing’ which revolutionised the entire denim industry and was a pivotal moment in the evolution of denim manufacturing, thus influencing, every denim company in existence today.

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