HUNTER

HUNTER

since 1856
Designer: Alasdhair Willis
Place of origin: Edinburgh
Country of origin: United Kingdom

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ABOUT HUNTER

Hunter today unveils the brand’s Spring / Summer 2014 campaign: ‘Another Wet Summer’. The first for Spring / Summer by the brand’s Creative Director Alasdhair Willis, the campaign was shot by photographer Viviane Sassen. With a retrospective currently showing at the Scottish National Portrait Gallery, Sassen’s work is recognised for spanning the worlds of art and fashion, producing pioneering imagery that both challenges and intrigues.
The campaign was shot at two different locations, Montacute House in Somerset and Kiftsgate Manor in Gloucestershire, against the backdrop of rolling topiary. Featuring a cast of three British models, including Matthew Holt in his first campaign and Charlotte Wiggins, the narrative references a unique British sense of humour.
Featured in the campaign and introduced for Spring / Summer 2014 is the Original Nightfall, a new interpretation of the iconic Hunter Original boot, first introduced in 1956. Created by using an innovative new technique that has taken years to perfect, combining the flow of the black and white natural rubber, it means each boot is completely unique. The Original Nightfall is available on either a black or white base, with each pair handcrafted from 28 individual parts. The semi-transparent, water-resistant Original Clear Smock is also introduced for Spring / Summer 2014 in a diverse colour palette, ranging from desert white to clementine and graphite to blue lily.
Alasdhair Willis’ first collection for the brand will be unveiled for Autumn / Winter 2014 with the introduction of Hunter Original, launching with a show on the London Fashion Week schedule in February. This new brand, sitting under the Hunter master-mark umbrella, will be the heart of Hunter, home of the iconic ‘Original’ Wellington boot and the world that surrounds it. Through design and innovation, Hunter Original will build upon and develop the brand’s heritage and iconic core footwear collection, whilst realising extensive opportunities in new product sectors. This will include outerwear, knitwear and accessories. The brand will remain authentic to its 160 year heritage, delivering collections that engage with the customer today.

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