PRADA is a group of fashion labels.
Part of PRADA are:
PRADA LINEA ROSSA, PRADA EYEWEAR, PRADA, miu miu.
To view a single fashion label with its stores, select the desired label.
Spring/Summer 2011
Women's clothing, Women's shoes, Men's clothing, Men's shoes, Sportswear, Sporting goods, Accessories, Swimwear, Bags, Eyewear
Designer
Miuccia Prada
Since 1996
Origin Milan
The Prada brand was created in 1913 by Mr. Mario Prada and has since become one of the most prestigious and widely-recognized brands in the fashion and luxury goods industries. The brand’s iconic trademarks, which are readily recognized around the world, incorporate the Savoy coat of arms and Savoy figure-of-eight knot, reflecting its heritage as an official supplier to the former Royal family of Italy. Introduced in the 1980s, Prada’s famous black nylon bag with the signature triangle logo has been an enduring classic, with both the nylon bag and the logo becoming icons in the brand’s history.
We believe the Prada brand represents the best of Italian culture and tradition, sophisticated style and uncompromising quality, and as one of the most innovative fashion brands we are capable of re-defining “the norm” and setting new trends. Prada also captured the attention of literary and cinematic audiences when the novel “The Devil Wears Prada” was first published in 2003, and then was made into a movie in 2006. We believe the Prada brand’s distinctive originality is built on its unique approach to style, craftsmanship and constant innovation in materials and designs, as we unceasingly exert creativity in the development of fashionable designs, sophisticated fabrics and innovative production techniques.
At the heart of the evolution of fashion, we believe Prada has been a sophisticated interpreter of its times and a forerunner of style and trends. The Prada brand targets an international customer base that is modern, sophisticated, attuned to stylistic innovations, and expects craftsmanship of the highest quality. By combining an attention to detail and quality with cutting-edge styling, we aim to make each of our Prada designs one-of-a-kind.
Spring/Summer 2012 ©PRADA
Prada is a synonym of style and has often anticipated and dictated standards in the aesthetic of a number of different milieus. Prada’s edge is quality and has always been a combination of an innovative approach and a strong tradition of craftsmanship. It is a method applied to every stage of the process, from design to materials selection, from production to sale, from advertising campaigns to communication strategies. This is what created the whole history of its unparalleled quality. The same creative process is applied to the Sun and Optical Eyewear Collection where Prada always committed to the development of experimental shapes and the use of unconventional communication strategies.
Spring/Summer 2012 ©PRADA
Women's clothing, Lingerie, Women's shoes, Men's clothing, Men's underwear, Men's shoes, Kids' shoes, Accessories, Bags, Jewelry, Watches, Perfume, Home accessories
Designer
Miuccia Prada
Since 1913
Origin Milan
The Prada brand was created in 1913 by Mr. Mario Prada and has since become one of the most prestigious and widely-recognized brands in the fashion and luxury goods industries. The brand’s iconic trademarks, which are readily recognized around the world, incorporate the Savoy coat of arms and Savoy figure-of-eight knot, reflecting its heritage as an official supplier to the former Royal family of Italy. Introduced in the 1980s, Prada’s famous black nylon bag with the signature triangle logo has been an enduring classic, with both the nylon bag and the logo becoming icons in the brand’s history.
We believe the Prada brand represents the best of Italian culture and tradition, sophisticated style and uncompromising quality, and as one of the most innovative fashion brands we are capable of re-defining “the norm” and setting new trends. Prada also captured the attention of literary and cinematic audiences when the novel “The Devil Wears Prada” was first published in 2003, and then was made into a movie in 2006. We believe the Prada brand’s distinctive originality is built on its unique approach to style, craftsmanship and constant innovation in materials and designs, as we unceasingly exert creativity in the development of fashionable designs, sophisticated fabrics and innovative production techniques.
At the heart of the evolution of fashion, we believe Prada has been a sophisticated interpreter of its times and a forerunner of style and trends. The Prada brand targets an international customer base that is modern, sophisticated, attuned to stylistic innovations, and expects craftsmanship of the highest quality. By combining an attention to detail and quality with cutting-edge styling, we aim to make each of our Prada designs one-of-a-kind.
Spring/Summer 2012 ©miu miu
Women's clothing, Women's shoes, Accessories, Bags, Eyewear, Jewelry
Designer
Miuccia Prada
Since 1992
Origin Milan
Named after Ms. Miuccia Prada, our President and stylist, Miu Miu was created in 1993 as a brand with an autonomous identity from Prada and has since evolved into one of the leading high fashion brands in the world. Miu Miu is characterized by its avant-garde, sensual and provocative style, which seeks to evoke a luxurious sense of freedom and intimacy with attention to detail and high quality. Miu Miu targets women driven by a modern spirit of exploration and experimentation in their fashion choices. Our Group has made major efforts since 2005 to enhance Miu Miu brand’s independent identity.
For example, Miu Miu’s store concept was dramatically autonomous with a stronger contrast between classic materials and futuristic elements to reinforce a consistent spirit of Miu Miu’s modern luxury and sensual style. We moved Miu Miu’s commercial headquarters into an historic building in Milan separate from Prada’s offices, and also moved Miu Miu’s fashion shows from Milan to Paris, which we believe align better with Miu Miu’s brand. The men’s collection was eliminated from the brand to focus on developing Miu Miu’s unique image, and we began to expand Miu Miu’s DOS network at a faster rate than our other brands. We believe we have successfully re-positioned Miu Miu as a prominent brand as we envisaged.