JOSEPH

THE JOSEPH HISTORY

The Joseph empire started in 1972 by the inimitable Joseph Ettedgui as a place where a vibrant and eclectic crowd of the fashion industry’s most interesting icons gathered to share ideas and inspiration. Renowned for his eccentric personality, Joseph launched his namesake label, soon after as an extension of his creative concept.

His sleek and streamlined designs were met with instant acclaim. With a vision of clean and sharp lines, the collection of tailored silhouettes gained recognition for its modern and minimalist approach. Joseph was revered throughout the industry for pioneering the movement.
Just as its original stores were places to meet and share ideas, attracting designers, models, editors and photographers, JOSEPH is once again a focus for creativity, somewhere to find inspiration.

At the same time the JOSEPH collection has entered a new phase, drawing renewed strength from the energy around it. Under the creative direction of Louise Trotter, Joseph presents a high contemporary ready-to-wear collection with a strong core of luxury essentials.