JULIUS is not only a clothing brand but a global concept and a complete creative aesthetic world which also encompasses global Art Direction and graphic design. In 1996, Tatsuro Horikawa has established his own company Third Stone Co, Ltd, followed a year later by his own label Nuke. He then initiated, in 2001, his art project JULIUS and created audio and visual presentations for the Spring-Summer collections. His debut in Tokyo in 2005 leaves a landmark on the Spring-Summer 2005 collections in a modern Art gallery. JULIUS has started international business in 2006.