KESTIN HARE

KESTIN HARE, THE FORMER CREATIVE DIRECTOR OF COMMON PEOPLE AND HEAD OF DESIGN AT NIGEL CABOURN, IS LAUNCHING A NEW MENSWEAR LABEL UNDER HIS OWN NAME, KESTIN HARE. HARE DEBUTED HIS EPONYMOUS BRAND’S LATEST COLLECTION, TITLED “WHITE NOISE” AT LONDON COLLECTIONS: MEN AW15.

THE NEW BRAND COMBINES HARE’S CORE VALUES OF UK PRODUCTION AND QUALITY FABRICS, WITH CRAFTSMANSHIP AND THE CLEAN, CONTEMPORARY AESTHETIC FOR WHICH HE IS KNOWN.

THE COLLECTIONS WILL CONTINUE TO BE DESIGNED FROM THE EDINBURGH STORE/STUDIO ON ST STEPHEN STREET, STOCKBRIDGE, WHICH WILL ALSO BE REBRANDED COME MARCH 2015. MUCH OF THE BUSINESS WILL BE BROUGHT IN-HOUSE TO ALLOW GREATER CONTROL AND CONSISTENCY ACROSS THE NEW LABEL.

NEXT SEASON'S AUTUMN WINTER 15 COLLECTION “WHITE NOISE” IS INSPIRED BY THE STATIC AUDIO AND VISUAL WAVES FOUND ON OLD TELEVISION SETS, WHICH HARE RECALLS FROM HIS YOUTH. THE WHITE NOISE MARKS THE END OF A PROGRAM AND A PERIOD OF ANTICIPATION BEFORE THE BEGINNING OF THE NEXT.

THIS MIRRORS THE END OF THE BRAND COMMON PEOPLE AND THE PERIOD OF EXCITEMENT AND WONDER OF WHAT THE FUTURE WILL BRING, BEFORE THE BEGINNING OF A NEW VENTURE, THE LAUNCH OF THE NEW LABEL “KESTIN HARE”.

HARE COMMENTS: “I’M INCREDIBLY EXCITED ABOUT MY NEW VENTURE. TO HAVE MY OWN LABEL, KESTIN HARE, HAS BEEN A LIFELONG DREAM. THE OPPORTUNITY TO GROW GLOBALLY WITH A PROPOSED STORE IN LONDON AND PERHAPS FURTHER AFIELD SHOULD START HAPPENING THIS YEAR.”