Autumn/Winter 2011
Women's clothing, Women's shoes, Men's clothing, Men's shoes, Accessories, Eyewear
Designer
Jonny Johansson
Since 1996
Origin Stockholm
For this collection we were looking for a fresh energy, thinking about that time in your youth when there are only possibilities. Although full of life-changing decisions, you are loaded with confidence, naive but certain you are going to make it happen. And you will. We felt like it was time to dress up, scrub up, like every day is an occasion to look your best. It is still a casual look, but somehow just a bit more polished and cleaner. When did you last see young boys in proper coats, a well-ironed shirt and neat trousers?
“I was in Lismore Castle this summer with my family while we were working on the collection. I remember the moment I watched a video piece of Adele Astaire at Lismore, and it was kind of the same feeling as listening to my favourite artist, Chet Baker. I couldn’t help but see these incredible, strong women who have lived in Lismore Castle, so that’s where I was coming from. It inspired me to do something incredibly classic that I have never done before. All you need is a reason to get you going.”
Jonny Johansson
“When I was in school I used to hang out a lot with a guy quite different from me, let’s call him “Buddy”. At the time it was all about music for me while “Buddy” came from an artistic background and had a very intellectual approach. There was something captivating about him. At the time I couldn’t put my finger on it, I think it was his confidence that inspired me.”
Jonny Johansson