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657 Shops forBOSS Orange |
BOSS Orangelast updated 19 February 2010
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Spring-Summer 2010
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Women's clothing, Women's underwear, Women's shoes, Men's clothing, Men's underwear, Men's shoes, Kids' clothing, Kids' shoes, Accessories, Bags, Eyewear, Jewelry, Perfume Designer Since 1999 Group of BOSS Selection, HUGO, BOSS Green, BOSS Black, BOSS Orange, BOSS Hugo Boss 
FIFTIES MIAMI
Contemporary, casual and citified – the BOSS Orange Collection for the 2010 Spring/Summer season presents a fresh new look. Eyan Allen, who has been Creative Director of BOSS Orange since the end of 2008, is the driving force behind the new direction. The destination: stylish summer looks in which 1950s vintage, denim and workwear influences fuse with contemporary and conceptual elements. The cuts are streamlined and the shapes are clean. Special finishing treatments lend the styles an unusual feel and color intensity. BOSS Orange embodies the urban lifestyle of the world's great cities and uniquely captures today's zeitgeist. The new look of the casualwear line comes across easy and clean: inspired by 1950s Miami, the cool denim pieces invite creative styling. In keeping with the redefined collection statement, BOSS Orange presents a fresh, distinctive logo that is an ideal match for its new direction. BOSS Orange Womenswear Spring/Summer 2010 Airy summer dresses are paired with figure-hugging, destroyed-look denim jackets. To-the-floor skirts in sequined fabric, flowing silk or denim make a statement in cool femininity – as do the overalls. A special print captures the unique atmosphere of Miami's South Beach with its celebrated Art Deco buildings, palm trees, flamingos and parrots. The fresh yet soft palette runs from white, delicate violet and pink through a medley of blues and grays – all the way to silver and black. Inspired by the work of painter Mark Rothko, the various colors meet and gradually merge. Jersey pieces come in soft drape fabrics and silk adds a special twist in cotton/jersey blends. Contrast produces key appeal: silk sleeves adorn a slim bomber jacket and jogging pants sport a silk belt. The easy-going, urban look is rounded out by hobo bags in squishy nubuck leather and toned-down colors, along with clutches in clean, modern shapes. For daytime, cool boyfriend-style sneakers make for a laid-back look. In the evenings the outfits go glamorous, with silver pumps or ankle boots and rugged riveted belts. BOSS Orange Menswear Spring/Summer 2010 Beautifully washed, this versatile fabric takes the shape of overalls, tailored jeans in vintage finishings, and fresh interpretations of classic denim shirts that make a laid-back, authentic statement. Short and summery bermudas pair with long-sleeve tops or tees showing block stripes. Reworked chinos and a plaid shirt, denim jackets featuring workwear detailing, and a denim trench coat all send a message of relaxed masculinity. The bright, fresh palette runs from white, beige and delicate violet through a medley of blues and grays – all the way to silver and black. Inspired by the work of painter Mark Rothko, colors meet in bold block prints. Waxed technical fabrics provide a masculine touch: reinvented trench coats, uniform jackets and hooded windbreakers come in coated linen/cotton. Leather jackets are specially treated and washed – as are most of the pieces – to create a unique vintage look. The mood of modern sophistication is enhanced by cool high-top sneakers in brightly colored smooth and metallic-finish leathers, along with fashionable weekenders in canvas or used-look leather. Denim accessories – the season's highlights – include rucksacks, sneakers and shoes featuring a mix of denim-look linen, suede and patent leather. 657 Shops for BOSS Orange
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