Autumn/Winter 2013 ©HUGO BOSS AG
Women's clothing, Lingerie, Women's shoes, Men's clothing, Men's underwear, Men's shoes, Kids' clothing, Kids' shoes, Sportswear, Accessories, Swimwear, Bags, Eyewear, Jewelry, Watches, Perfume
Eyan Allen & Bernd-Ludwig Keller
Infinite style: the new BOSS Orange Menswear Collection combines timeless casualwear with state-of-the-art aerospace designs.
The journey continues: as he explores the world of flying, the BOSS Orange man takes off as a global player. The time has come to enter a brand new dimension. His style is adventurous, masculine, casual. Traditional fabrics meet fresh designs, ethno-chic meets functionwear. Cardigans sport pilot hoods; velour jackets show off smart double-layer looks, big pockets and bold buttons; lightweight down jackets provide warmth under knit vests with Navajo-themed patterns.
Modern outerwear utilizes optical illusions from aerospace and astronautics. The feather-light down blouson seems to deny the laws of gravity – and stores away in a little pouch. The finishing touch: a muted shimmer in signature BOSS orange. Nylon elements accent the gray wool cardigan: a striking zipper placket on the front, a quilted-jacket look in the back and a drawstring hood that recalls performancewear.
Some surfaces show off a subtle sheen; the colors are understated, almost earthy, throughout the collection. The BOSS Orange man dreams of flying – which is the very reason he is so grounded. He pairs the brown leather aviator jacket with a bulky-knit two-tone, shawl-collared sweater. Knitwear is still very big, in XXL. The BOSS Orange man confidently dons casual cuts – like straight-leg raw denims with rugged leather boots; after all, workwear is part of every adventure. The accessories follow suit: everything goes, provided it makes sense. The best example are the cable-knit caps, delivering maximum warmth with an innovative design. Quite simply, the BOSS Orange man is the total package.
Sequins, frills and glossy finishes: the new BOSS Orange Women’s Collection expands the casualwear concept with sophisticated fashion elements.
"Casualwear is today's eveningwear," says Creative Director Eyan Allen. "Even training pants and jumpsuits can work as elegant statement pieces." To prove the point, he sends the BOSS Orange woman on a journey to the Arctic circle, a place rich in fluorescent colors and rugged landscapes. Lustrous shine meets raw cuts and eveningwear meets sportswear in this season's BOSS Orange Collection.
Surfaces sparkle and colors glow. Inspired by the unique ambiance of the Northern Lights, the sporty BOSS Orange looks flaunt elegant finishes. Studs radiate like a beam of light from shoulder to hem on a sleeveless jersey dress. Sequins are scattered like nanoparticles across the front of a cropped college jacket with felted wool sleeves. The polar sky goes casual, as embodied in the collarless jacket with its graceful bird imagery wrought of copper thread. This precious metal also adds shine to knitwear – in the form of fine Lurex in turtlenecks and bulky-knit dresses. The color story? Classic black & white join earth tones that are spiced with fresh shades from brilliant polar blue to mineral pink.
The icecap also plays muse for prints that range from floes to landscape patterns. These themes mix on airy blouses and dresses to define a refreshingly modern camouflage look. Fragile snowflake structures metamorphose into fine lace that adorns the neckline of a little black dress. And a polar blue ice-tiger print is emblazoned on the zipper top of a wool/rayon overall – designed to be paired with a blazer sporting a peplum and delicate trim. Simple ankle boots or pumps with zipper details complete the look.
Rabbit fur details lends the biker jacket a feminine touch; the classic peacoat in military green has faux epaulets. Lightweight crêpe jogging pants are refined with a satin tux stripe and open seamwork. It's a collection overflowing with creative ideas from sports and utility wear. Cool elegance, made by BOSS Orange.