iriedaily
updated 21 October 2010
Autumm - Winter 2010/11
Women's clothing, Men's clothing, Accessories
Origin Berlin
IRIEDAILY is hailing from Berlin/Kreuzberg 36 since 1994 already, when four long time friends decided to introduce their visions and ideas of streetwear to the world. The story of IRIEDAILY is a d.i.y. story of "learning by doing". What started out as a company that simply made its own t-shirts and designs, turned into a highly respected and influential brand that's strongly connected to art, street culture and the inner city life in general, guided by the creative craft of art director Jaybo (aka Monk) and his graphic partners in crime.
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