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928 Shops forLacoste |
Lacostelast updated 12 October 2009
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Autumm Winter 2009/10
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Women's clothing, Women's shoes, Men's clothing, Men's shoes, Kids' clothing, Kids' shoes, Accessories, Bags, Eyewear, Watches, Perfume Designer Since 1933 Origin Paris 
PURE COLOUR, RELAXED ELEGANCE
‘I wanted the Fall/Winter 2009 show to focus on the chic and sophisticated side of LACOSTE,’ says Christophe Lemaire. ‘The collection is about pure colour and relaxed elegance. It is warm and comfy, but clearly more abstract and less referenced.’ James Turrell’s trick-of-the-eye canvases that are in fact entire rooms of colour inspired Lemaire and informed the set design of the show. Against this backdrop of evolving colour blocks will walk two distinct groups of women. ‘There is the charming, masculine look made famous by Diane Keaton as Annie Hall, with ties and shirts in matching fabric worn with men’s chinos,’ explains Lemaire. ‘And then there is a more futuristic and feminine pop look: Princess Leia with a touch of 1960s Courrèges so to speak.’ This group has voluminous coats in double faced wool finished with ribbons and oversized sporty metal snaps worn over an all-in-one soft knit jumpsuit and topped off with a signature cap-cum-scarf. The soft, matte feeling of the warm wools that dominate the collection—epitomized by the cape draped as a dress--contrasts with a transparent plastic raincoat worn loose over a tight bomber and matching pants. The classic crocodile logo gets revamped for this collection as well, with Lemaire opting instead for a more subtle but larger and still strong tone-on-tone effect. Seen on long- sleeve retro-fit polos as well as jackets, this logo is a contemporary twist on the crocodile originally drawn back in 1927 by a friend of brand founder René Lacoste and which he had emblazoned on his jackets worn before and after tennis matches. Lemaire finishes the show with a finale of head-to-toe suiting for both men and women. The monochrome styling of the jackets, pants and waistcoats is decidedly modern. But when you touch the fabric and discover that the entire outfit is crafted from Milano jersey, the contemporary ‘easy-chic’ context in which Lemaire has placed LACOSTE with this collection is loud and clear. 928 Shops for Lacoste
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