SÔNIA BOGNER

SÔNIA BOGNER - SUMMER 2010

A flirtatious, easy attitude towards fashion, an outstanding instinct for trends and classic modern pieces, all made to the strictest quality requirements – this is the creative basis of Sônia Bogner’s personally designed signature collection. Hers is a unique, cosmopolitan, smart, sensual and self-confident style. She designs fashion for women who share her predilection for feminine chic and deliberately combine sophisticated understatement with stylistic inconsistencies. Her collection comprises perfect high-class business outfits as well as cool pieces for special events and couture glamour. The summer 2010 collection excels with a range of colors that radiates dynamism and joie de vivre – just like Sônia Bogner herself.

BOGNER – A GLOBAL LIFESTYLE BRAND

Today, Willy Bogner and his wife Sônia manage the world’s most successful sports fashion company – a company originally established in 1932 by Willy’s parents Willy and Maria Bogner. More than 75 years bear witness to Bogner’s irrepressible, uncompromising passion for sports and fashion, and the company is the world’s leading manufacturer of high-quality and luxurious ski fashion.

The brand, whose first products were manufactured in a small courtyard in Munich’s inner city, has long been a leader when it comes to creating superior sportswear inspired by the latest trends in fashion. The 2007 financial year was the most successful ever in the company’s history. Bogner combines sporting appeal, functionality and fashion – and in so doing sets the highest standards of exclusivity and quality. In the USA, where the brand has even become part of everyday language, dictionaries have listed “Bogners” as a synonym for stretch ski pants since the 1950s. And in Germany, 86 percent of those surveyed responded with a resounding “yes” when asked “have you heard of Bogner?” It’s a success story that ultimately owes a great deal to the huge media presence of the prominent figure of Willy Bogner junior, both as an Olympic athlete and highly respected film maker.

Bogner is currently celebrating its success in more than 30 countries around the world – not only through its renowned ski fashions, but also with exclusive sportswear lines that were first introduced in the 1960s and have since grown to account for the lion’s share of total sales. The last few decades have seen Bogner launch no less than six product lines: Bogner Sport covering the areas of skiing, golf, resort, tennis und wellness, Bogner Woman and Bogner Man incorporating sporty casual and city fashions and the exclusive Sônia Bogner designer collection of elegant women’s fashion with a cosmopolitan twist. Added to this is the urban fashion sportswear line Bogner Fire + Ice which draws its inspiration from street and casual wear and the line for kids aged between 4 and 14, Bogner Kids. Each year, the Bogner design studios create over 3,000 new models.

Furthermore, Bogner licenses such as Leather, Jeans, Ski, Time, Man Shirts, Eyes and Parfums are playing an increasingly important role. Our license partners are selected with the utmost care and fully represent, along with their products, the unique character of Bogner. Fans of Bogner can look forward with great excitement to further successful partnerships that will see Bogner combine the mega-trends of our time with sport and luxurious lifestyle.