WON HUNDRED

Having long felt the urge to launch his own vision of a distinctive clothing line Nikolaj Nielsen, an industry veteran with a vast background in denim, founded Won hundred with the ambition to challenge the way fashion was grasped in native Denmark.

Being a new brand with a collection rooted in classical menswear and traditional formalwear and a willingness to take risks, Won hundred soon experienced a rapidly increasement in interest and attention from both press and retailers. The following season the brand launched an extensive ready-to-wear collection ranging from t-shirts to tailor made suits for both men and women flanked by a comprehensive jeans programme.

Today the team behind Won hundred works proactively with the mantras; passion, awareness, reaction & fascination in all senses from early stage sketches to final production. The entrepreneurial approach to the Inspiration is, whether conceptual or by sudden impulse, primarily found within different movements in music, cinema and art and serves as a foundation for the sustained mission; to define a modern style for the multifaceted and enthusiastic individuals.

2008 has presented several milestones in the company’s history. In February Won hundred hosted their first of two major fashion shows during the Copenhagen Fashion Week and had several greatreviews by the international press. The following weeks the imagebooks for both S/S08 and A/W08 won renowned European and American Art Direction awards in the category Best Catalogue. Won hundred has in less than 5 years managed to establish a strong foundation and identity on a national as well as an international level. Today the brand is represented in more than 170 selected stores around the world and has established offices and showrooms in Copenhagen Denmark and at agencies scattered across Europe, and are now seeking to east, Japan and west, US. Each year Won hundred presents 4 collections replenished by the jeans line ‘Won hundred Jeans’ and a more basic programme ‘WH100’.