Country of origin: Italy
Established in 1981, Fashion Box S.p.A. is now one of the leading international companies in the denim sector.
The Italian Group which is based in Asolo (Treviso) creates, promotes and distributes men’s, women’s and children’s casual wear, accessories and footwear.
It trades under the brands REPLAY, REPLAY&SONS, WE ARE REPLAY, RED SEAL.
REPLAY takes its name from the concept of “re-making”, “re-creating” and “re-elaborating”, which appealed to its founder Claudio Buziol when he saw the word come up on his TV screen during a football match.
This iconic brand has developed and evolved along this theme since its debut, taking the best of the past and giving it a contemporary twist.