Links of London is an iconic jewellery brand with an international presence. The design team strives to create exquisite jewellery and statement watches and that will captivate our customers worldwide.

Links of London was founded in 1990 and since the beginning, imaginative design, uncompromised craftsmanship and using the finest materials have remained integral to each new collection, ensuring each piece remains a timeless contemporary classic.

In July 2006, Links of London was acquired by Folli Follie Group, a global jewellery, watch and accessory brand. Following this acquisition, Links of London is growing as an international player in the luxury goods market and expanding in new global markets.

In 2007, Links of London launched its first watch collection. Since then, watches have become an integral part of the brand’s offering, developing statement ranges for men and women.

Passionate about watches and jewellery, Links of London continuously seeks improved techniques and pays special emphasis on quality and design with a British touch.

So what's so different about Links of London?

Well, we always have something exciting and new to offer. We believe in design and function and endeavour to bring you contemporary classics, fashion must-haves and that extra special piece you weren’t expecting.

Make it yours

We love to personalise our jewellery, offering engraving on a range of products online and in-store. We like to hint at our sense of British eccentricity and humour in all that we do. But most of all, we love presenting our items beautifully wrapped and bowed, preserving that element of mystery and indulgence.