Designer: James Holder & Julian Dunkerton
Place of origin: London
Country of origin: United Kingdom
Superdry delves deep into
the SS15 collection to deliver
its most streamlined and
established range to date.
Womenswear gets a playful ’90s kick with the pixie dungaree short while intense tie-dye tops and thigh-skimming shorts evoke the days of rave. For festivals, think folklore: blouses, dresses and shorts become a backdrop for stand-out embellishment. Opt for beads, embroidery or contrast fabrics, depending on your vibe. The festival print playsuit is destined for greatness this summer; seek it out in print or polka dots. Palm print dresses and the all-new-for-SS15 ‘Happy’ range of dresses, tops and shorts ensure it always feels like summer.
Too much colour? Then monochrome is your alternative: team the whiter-than- white panel lace skater dress with an ink-black soft leather biker for a bold statement. A clash of denim and lace, the embellished denim jacket brings a touch of the American West to hot summer days. Nautical is another fair-weather staple: earn your stripes with the sailor knit or heart Breton crew.
Sartorial takes the lead for menswear with the new supremacy dinner jacket, wear with jeans and a tee for the Superdry approach to casual tailoring. Outerwear gets a sport injection with new additions to the wind family, including the wind attacker, gilets take on a retro vibe with the sun sport gilet, while leathers keep classic biker styling with the Benjamin bomber.
Men’s beachwear gets high contrast with a tropical summer explosion through hand-drawn print appearing throughout the collection from the cargo lite to the palm tree-printed international chino shorts. Colour-soaked classics are built into the collection in the form of the premium deck and water polo shorts.
Superdry Gym Equipment continues to grow this season, raising the sportswear bar; the sweat track top will be the hero of summer, whether at the gym, beach or a festival. Denim also gets a refresh, going from strength to strength, with new fits, washes and fabrics.
Complete your look with the footwear and accessories collections, from watch to espadrille, glitter-infused flip flop to light cotton scarves and biker boots to sunnies the collection is built to complement your full Superdry look.
Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. They are characterised by quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling. Such distinctiveness has gained the brand exclusive appeal as well as an international celebrity following.
Superdry has a significant and growing presence around the world, operating through 515 Superdry branded locations in 46 countries. There are 139 owned stores across the UK and mainland Europe, 208 franchised and licensed stores, all but one outside the UK, and 168 concessions.