THE NEW TOM TAILOR STYLES ARE MORE DETAILED, CLEANER, AND MORE FASHIONABLE. FROM NOW ON, THE TOM TAILOR COLLECTIONS WILL BE DIVIDED INTO THREE HIGH-CLASS LIFESTYLE WORLDS THAT REFLECT THE NEW SPIRIT OF THE BRAND.
With the largest collection, AUTHENTIC URBAN WEAR stands for a confident, modern style. This style is defined by looks that are casual, sporty, natural and authentic – close to the heart of the TOM TAILOR brand. CONTEMPORARY URBAN STYLE means high fashion with a clear, unambiguous message. The looks are self-confident, trendy, elegant, and stylish with a contemporary modern feel and less color, but made from exceptional quality, select fabrics. COLLEGE SPORTS delivers mostly casual clothes with sporty design elements.
This style is defined by its sportiness as well as refined washes and details in American college style – it is fresh and colorful, relaxed and comfortable – the embodiment of the campus look. Twelve Authentic and Contemporary collections will appear per year. The College Sports capsule collection will appear six times per year, reflecting TOM TAILOR's US-based brand heritage. All three lifestyle worlds are not intended as separate lines, but rather as part of a unified collection concept with combinable elements.
URBAN. FASHION. GEAR. AUTUMN/WINTER 2014
The new fall/winter image campaign „Urban. Fashion. Gear." will show the variety of the new TOM TAILOR orientation. The current TOM TAILOR world will be crossed with contemporary styles and developed into a new, urban line. The Urban Player, with his individual character, will shape and interpret the various elements of the collection: College Sports, Contemporary Urban Style and Authentic Urban Wear. In the rush of the metropolis, he fights his way through the daily routine but also shares quiet, very intimate moments with others.
This is reflected by the campaign motifs, which are strongly focused on the people in the picture, while the urbane environment "in motion" is captured only indirectly, functioning merely as a backdrop and stage. The focus is on the Urban Player and the Motto: "Life is a game, play it, be confident, dress in style".