IT'S JEANS HEAVEN... ON EARTH – AND NOT EVERYONE GETS INTO PRPS COUNTRY.
Established in 2002, Prps has three markers on our territory: Prps Noir, Prps and Prps Goods & Co. Three labels, three steps into the heights of exclusivity.
All grounded in founder Donwan Harrell's belief in perfectionism, persistence and purpose. Designs are traditional with a twist; innovative, but still familiar; authentic but current. Artist, scientist and plain ol' tinkerer, Harrell's endless research, carefully selected denim and revolutionary washes are just part of why our jeans are the most coveted in the world. Credited as the first American designer to bring Japanese denim to the U.S, he single-handedly spurred the rise of the luxury denim business in America.
His involvement in the production process from concept to completion is also a rarity within the industry. Every characteristic of every garment produced by Prps is representative of his penchant for meticulousness. No detail, no matter how minute, goes overlooked. Your pair of Prps will last, allowing you to live in them to create your own imprint. Prps Jeans are "Bruised, Never Broken".