Everything started in California in 2007, when a student from Los Angeles, CA started collaborating to create Happiness with Michael Scarpellini, the brand's founder. The idea was very simple: to create a t-shirt with a strong creative impact and an interesting price to sell to friends and classmates. This is how the cult brand for youngsters, celebrities and fashion victims was born.
With a strong entrepreneurial and commercial reality, Happiness stands for a very precise style, a cultural philosophy and a market objective, which is to create different collection, trendy and carried in top retailers.
Collections are inspired by new trends, urban and contemporary realities. Happiness Brand, owned by Yuma srl, is produced mainly in Italy in our own factory, guaranteeing high quality and rigorous quality controls.