The name stands for design, quality focus and successful fashion concepts.
SEM PER LEI stands for skilful style with an international approach – thereby appealing to its audience worldwide. Stylish details and a high quality focus on finish and materials used are the basis for the brand’s success. The core competence is knitwear – colour-coordinated and combined with tailored knitwear and ready-to-wear items like skirts, trousers and jackets. Leather and, in winter, fur underline the quality of the collection.
Over 20 years ago this label was founded by Peter and Sabine Lohèl. While Peter Lohèl deals with the commercial side of the company Sabine Lohèl designs the fashions. Implicit flair and sportiness characterise her style. The high quality focus is underlined by production in Italy. ‘Modernity through free elegance’ is the philosophy of the collection.
SEM PER LEI is sold worldwide. 2012 saw the company move to a new address within Düsseldorf at Kaiserswerther Straße 119.