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adidas SLVR

8eme arr.: adidas Brand Center
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adidas SLVR

last updated 20 August 2010

Fall Winter 2010

Website

Accessories, Bags, Men's clothing, Men's shoes, Sportswear, Swimwear, Women's clothing, Women's shoes

Since 2009

Origin Herzogenaurach

Group of adidas Originals, adidas SLVR, adidas Originals by Originals, adidas by Stella McCartney, adidas Performance, adidas Consortium, Y-3, adidas skateboarding, adidas

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adidas SLVR Autumn/Winter 2010 Campaign and Website Update

adidas SLVR resides at the intersection of innovation, tradition, and function-perfectly balanced for life on the go. The adidas SLVR collection is efficient and essential, yet is filled with subtle design details and an effortless elegance. adidas SLVR is the smart fashion sportswear label.

This Autumn/Winter two famous faces enter the world of adidas SLVR. Brazilian football star Kaká and Slovakian tennis player Daniela Hantuchová appear in the seasonal communication campaign, highlighting the collection's sport versatility and streamlined aesthetic as well as presenting the collection's perfect balance between street and fashion, for active and stylish individuals.

Daniela Hantuchová is a perfectionist on an endless course of self-improvement. Hard work and dedication pays off, of course, but Hantuchová has proved that precision and passion come in handy too. She has arrived at the core of modern athleticism, and adidas SLVR is her off the court uniform. Kaká is the Brazilian soccer star made famous for his extraordinary move. He leads a life that’s dynamic, multi-layered, and completely contemporary - much like adidas SLVR itself.

The adidas SLVR campaign for A/W 2010 makes its worldwide debut in August 2010 with a print campaign in international fashion publications as well as a short online film, both will feature Daniela and Kaká alongside a group of models.

Photography & Filming by Will Davidson Styling by Simon Foxton & Jay Massacret Creative Direction by Pietschlim