Spring/Summer 2012 ©HUGO BOSS AG
Women's clothing, Lingerie, Women's shoes, Men's clothing, Men's underwear, Men's shoes, Sportswear, Accessories, Swimwear, Bags, Eyewear, Jewelry, Perfume
Designer
Eyan Allen
Since 1993
Group of HUGO, BOSS Hugo Boss, BOSS Green, BOSS Selection, BOSS Black, BOSS Orange
In the HUGO BOSS brand universe, HUGO stands for innovation with a fresh difference.
The brand fuses these signature qualities with its roots in traditional tailoring to present a balanced blend of classic craftsmanship and modern, graphic shapes with imaginative detailing.
For Spring/Summer 2012, HUGO Creative Director Eyan Allen drew inspiration from the British artist Melinda Gibson. The focus lies on her collages: works in which she mixes and rearranges images, materials and surface textures to create new dimensions.