Spring / Summer 2010
Feride Uslu was born in Söke/Türkiye and raised in Germany. She started her makeup career in Madrid and then moved to New York to really take off. By 2003 she started her own airline and cosmetic brand with husband Jan Mihm. The micronized liquid make up is available in a variety range of shades and can be used as foundation, rouge, eyeshadow and lip colour. Besides, Uslu Airlines offers the complete range of decorative cosmetics from lipgloss to nail polish. All uslu airlines products and colours have airport names. We like to call our products 'destinations' and therefore use the global aviation 3-letter-code system for our product organization... they pick the names by heart, by sound, by love, by many many categories! Some are big, well known and often travelled (like JFK or CDG, for example). Others are very small (like TUY) or very boring (like SIR). A few of our destination airports do not even have a landing strip or runway: the heliports or the water plane airports on lakes and rivers. All in all, Uslu Airlines offers over 150 destinations in over 140 countries. That's more than Lufthansa or British Airways or Delta or Air France.