Designer: Daniel Beckerman
Place of origin: Milan
Country of origin: Italy
SPRING SUMMER 2010
After re-living the excesses of the 80’s, we decided to embrace the essentialism and minimalism of objects and their functionality: A return to a classical and more elegant point of view, which had been overshadowed in these past few years, especially from the younger consumers.The SS10 RetroSuperFuture collection was conceived and designed with three basic key points in mind: simplicity, research and understated-elegance. The extra twist and the true summer feeling for the SS10 collection was given with the specific selection of style and material of the acetates, we proudly present our Summer Safari theme. The Summer Safari acetates and combinations successfully combine a fresh and innovative style without stepping out of line from our three initial focus points (mentioned above), yet maintaining the everyday style and under-stated elegance we wanted. Another additional feature on some of the silhouettes of this season is weight, with the Andrea, the People, the Lucia and the W that are very lightweight yet high-quality sunglass.
Again this collection is characterized by our “super” distinctive mark: which now functions as a decorative cap between the frame and the leg, revealing our logo only when the eyewear is opened, when the piece is closed it creates a simple yet incisive recognition decor.