The brand Rocawearstands not only for cool street and sportwear, elegant loungewear and sexy clubstyles, but mainly also delivers the lifestyle, which this brand brings along and spreads. Rocawear, that's young men's wear and women's wear including accessories and jewelry. The brand is setting trends in the area of urban culture, however, still remaining faithful to its true intention –to reflect the lifestyle of Jay-Z and his crowd. The brand Rocawearis successfully present not only in the USA, where the brand had a fantastic launch, but also in Germany, Canada, Austria, England, France and Japan. The fan community of Rocawearis growing ever more surpassing urban and cultural barriers and includes a long list of celebrity customers - Madonna, David & Victoria Beckham, Naomi Campbell, Eve, Beyoncé, Carmen Electra and of course the Roc-A-Fella family.