Certain things are very Weekday. The fact that no store looks like the other, the design from our own labels MTWTFSS, Store Made and Weekday Collaborations mixed with Cheap Monday and great vintage, the parties that we love to arrange – and of course the Weekday rabbit. Every Weekday store is unique. They do share certain design elements like colour schemes and tilting angles, but each store has its very own story.
Imagine a photo taken the moment a bomb goes off. This is in short the idea behind “Toxic Explosion”, the theme for one of Weekday’s stores in Sweden. The pillars in the premises are all broken, some have even fallen to the floor and serve as displays for the clothes and all the racks point like arrows from an imagined epicentre. We create places that people want to return to. This also means that some of the interior design solutions might never have been tried before. But we strongly believe that new ideas are worth the extra effort. We want our stores to be a mixture of friendly staff, great music and interiors that combine exciting high-tech solutions with a touch of old school.
Weekday’s stores are constantly updated with the latest designs from our own brands MTWTFSS and Store Made, from Cheap Monday and from Weekday Collaborations. Weekday has formed Weekday Collaborations where young and creative designers, often straight from leading fashion schools, create unique products exclusively for us. So far the collaborations have included talented designers such as Carin Wester, Nhu Duong and Minimarket.
Weekday started off as a tiny store on Lilla Essingen in Stockholm. It was called Weekend back then because it was only open Saturdays and Sundays. Lilla Essingen isn’t exactly the most central location and in order to get customers to visit us we had to have the best vintage garments in town. We also sold sharp looking skinny jeans that we really liked, but not that many people seemed to agree with us – at the time. On the 18th of April 2002, the first Weekday store opened on Olofsgatan in central Stockholm.
Today we have several stores in Sweden and in Denmark. It seems like our customers find us credible because we are honest about what we like and work hard to fill the stores with an up to date mixture of inspiring design just for them. For young, urban individuals that love fashion and music as much as we do. The story of Weekday began in Sweden but we strongly believe that the next chapter will take place in cities around the globe.