The concept of my collection emerged and evolved from a life long dream of mine. To study one summer course at the world-renowned School of Arts, Central Saint Martins College of Art & Design, where the atmosphere of vibrant, energetic, and cosmopolitan London spurred my creativity. The diverse areas, social, cultural, ethnicity and free self-expression of London contributed to my design philosophies and approaches that followed into my design thoughts.
The Artist Hélio Oiticica, stimulated me at an exhibition I visited whilst studying in London, the pure minimal style enabled me to think of a collection that played with lines and the reduction of lines to create the form. With this in mind, I attended the collection to be relaxed, for informal applications and appeal.
To invoke an image of relax peaceful clothing that should materialize from the home. ‘Start the day off with a positive tranquil beginning.’ This relax intersection from the collection design allows for diverse change over into differed dress codes and style, appropriate for the individuals mood and situation. The collection offers a broad spectrum of application options, for the time between office and bedroom , from a formal calm classic look during the day and to the evening, until lights are out.
The use is dependant on the ‘woman’s favourites’, whether the individual feels feminine, contemporary, sexy, and or girlish, also depending on the mood, spirit, event, and temperament.
The comfort does not necessarily have to incorporate the abandonment of the aesthetic appearance. With this in mind the collection follows the aim that the woman can move freely and care free at home.
Jersey Material is chosen because it brings a quality of well being and lightness to the detailing of the collection. Minimal colour touches, subtly embellish the collection. Neutral colours juxtaposed with the white create a pure and organic appearance to enhance and emphasis the collections’ aim of a care free, calm, tranquil, and multi adaptable design.
At this point, it is all about a bit of luxury whilst at home.
“A Happy Day…A Happy Night…”