"Spectacularly unspectacular"-this is how one leading US American fashion critic has deftly characterized the house of Akris, and she is right on target. Akris stands for state-of-the-art fashion that makes perfect sense, effortlessly to the needs of today's women, where true creativity and innovation segue into wearability; fashion whose clear, architecturally inspired lines will work as well tomorrow as they do today.
Fashion at Akris is more than a visual event. Clothing is a protective sheath that enters into a sensual dialogue with the body of the woman who wears it. That is why fabrics play a crucial role. For Akris designer Albert Kriemler, they are the mother lode of fashion and one of its most important sources of inspiration. In his own words, "The design of every item begins with a piece of fabric in my hand."
Akris is exclusive, a quality enhanced by the subtlety of understatement. Albert Kriemler pinpoints his objective: "When a woman walks into a room, I want people to notice her personality first and her clothing second."
Akris is an independent family owned fashion house established 90 years ago in St. Gallen, a Swiss town renowned for its longstanding tradition as the heart of the country's textile industry. Brothers Albert and Peter Kriemler are the third generation to head up the business. Creative director Albert Kriemler is Head of Design of Akris and Akris punto as well as the company's handbag and accessories collection launched in 2009, while CEO Peter Kriemler is at the helm of finances and management.
Akris is distributed worldwide. In addition to flagship boutiques in major cities throughout Europe, the United States, and Asia, Akris is available internationally in some 600 high-end department stores and fashion emporiums.