The label art point was founded in Moscow in 1993. Since 1999, under the direction of the designer Lena Kvadrat, two collections per year have been produced and distributed through its own shop in Vienna along with international expositions and distributors throughout Europe and Japan.
Lena Kvadrat understands fashion as a means of communication and as a symbolic language which uses both explicit and encoded signals. She has lived and worked for many years in Vienna and Moscow, traversing both real and virtual borders. Lena Kvadrat has also come to be known beyond the domain of fashion through her many presentations and projects in collaboration with people from other creative fields and institutions. Usually these projects take on the form of performances which along with the presentation of the collections serve to reflect on the cultural and social relevance of fashion in general.