Front Row Society was founded in 2011. Originally focused on printed scarves and handbags, the company has grown rapidly, with the collection expanding to include leggings, dresses and swimwear.
Front Row Society is known for its clean contemporary shapes and stunning prints, with collections that remain fresh and exciting season after season. The brand’s success is due to the fact that instead of remaining reliant on a single design team, it is able to choose from the pick of the world’s design talent.
Every month, a new print challenge is set following a seasonal theme or trend. Hundreds of designs are submitted to these online competitions each month, with the winners becoming part of the Front Row Society collection.
We place both customer and designer in the front row; where ideas are introduced and decisions are made. For the individual, confident, feminine consumer, Front Row Society offers high quality accessories with unique and original designs.
We work with an open collective of designers who submit artworks to our design challenges; winning designs are
curated into seasonal collections that allow our consumers to stand beyond the trends and express their individuality.