CYCLE was born in 2000 from the vision and ambitions of Andrea Bertin and Elena Boaretto, two young Italian fashion designers as well as today’s Creative Directors of the brand. In just ten years, CYCLE has become a well known international brand, stocked @ all most important avant-garde boutiques. The two young designers come from the Italian Veneto region, a land with a long-standing Made-in-Italy tradition, and have a profound experience and specific know-how in the pret-a-porter and luxury denim world thanks to the years spent with passion and dedication with some of the most important Italian fashion brands.
Andrea and Elena, each with their own personality and experience, work as a single creative spirit with a perfect balance between design and technique. Andrea designs menswear and has a thorough technical background stretching from manufacture to washes, perfectly combining tradition, research and innovation. Elena designs womenswear and has a strong creative spirit that brings to life the most innovative shapes and proportions as a perfect expression of “CYCLE” products.
Italservices Spa, the locally-based company leader in the denim sector that is now producing and distributing the brand, has literally made the difference making an ambitious dream come true and bringing the brand to success season after season.
CYCLE comes from an intuition, from Andrea’s and Elena’s determination to re-invent, re-interpret, re-define, or else give a new life cycle to styles, trends and long forgotten or unusual clothes or accessories. This revisitation is approached with a fully avant-garde spirit that makes each and every collection perfectly in line with the changing needs of global markets; hence the idea to mix shapes and fabrics, treatments and washes resulting in a completely unique and innovative product that makes CYCLE one and only in its kind.
CYCLE design is a combination of tailoring, streetwear and casualwear. Both collections, Men’s and Women’s, have swiflty evolved into a structured total look with strong personality; the wide denim offer, traditional core part of the brand, has been matched by a proposal of outerwear, knitwear, pants and skirts, as well as of dresses, shirts and leather. Starting from 2011, CYCLE total look is completed by an exclusive shoe and accessory collection fully representing CYCLE spirit.
Every single CYCLE piece is made with passion and dedication but never taken to the extreme. Five-pocket denim remains the core of the brand: denim is alive and changing, evolving with time, and constantly adjusting to the needs of consumers. Use and washes make denims transform with consumers, their lifestyles and habits; personality and temperament are ‘absorbed’ by denim. Every CYCLE denim, just like any other CYCLE piece, is unique in its details, treatments and finishing, and above all in the choice of materials: selections are focused on fabrics with the highest Japanese and Italian tradition, sewn with the typical passion of the most refined Italian craftsmanship. The offer covers extreme washes and looks matched by technologically advanced fabrics, super stretch and bi-stretch options, push-up denims, indigo as well as black denims, a variety of fits as well as the most traditional Japanese denim that hints back at the typically purist denim culture meant for a male public that appreciates the added value of products with special material quality and finishing.
CYCLE denims, more than any other, represent the pure essence of fashion, the CYCLICITY, the uniqueness and the quality typical of Made-in-Italy combined with premium quality materials coming from the best suppliers worldwide.
Ever since it was born, CYCLE distribution has been highly selected in line with the commercial strategy of all fashion brands, even when – at the very beginning – the brand was purely denim. As a result, CYCLE represents the new trend of high-end denim in today’s fashion world and is available at all major exclusive multi-brand boutiques, in Italy and abroad, as well as in some of the most important international department stores thereby proving the farsighted vision both in terms of sales and of product. This foresight has always been the fil rouge in the history of the brand, of its evolution on the market; it results from a natural inclination to perceive and drive the new trends and is mirrored in approach by its innovative communication strategy.