PINK is home to comfy, effortlessly cool wear and accessories, for the independent spirit on campus true of heart, intelligent, and inspired!
Since its beginning in 2002 , PINK, a Victoria's Secret collection targeted at girls between 15 and 22 years, has evolved into one of the top lifestyle brands of today’s teenage generation.
After a test run with a very small collection in just one Victoria's Secret store in Columbus, Ohio, the rush of young customers turned out to be overwhelming. Thus VICTORIA'S SECRET quickly decided to offer PINK in all boutiques and also online. Today independent PINK stores are enjoying great popularity.
As well as underwear PINK offers sleepwear and casual clothing, cosmetics, body care and accessories. In addition they have been cooperating with music channel MTV, organizing parties for college graduations and Spring Break. The VICTORIA’S SECRET models known from today’s legendary VICTORIA'S SECRET Fashion Shows assume the role of host and regularly welcome young celebrities as guests. Also PINK annually host so-called "Fashion Show Viewing Parties" a live transmission to different addresses of the VICTORIA'S SECRET Fashion Show, including a separate segment exclusively for the PINK line.
As a result of a partnership formed in 2011 with all 32 teams of the National Football and Major Baseball League, PINK now produces its own line of sporty leisurewear with team logos and names of individual players.