Founded in 1946 and initially specialising in manufacturing calculators, the first digital wristwatch was introduced by CASIO in 1974. Ever since brands like: G-SHOCK, Baby-G, EDIFICE, PRO TREK, as well as CASIO COLLECTION and RETRO have become firmly established and indispensable to the watch industry. CASIO is consistently setting new standards in style and technique by creating timeless classics as well as trend-oriented models for street- and sportswear.
Last fall CASIO reissued one of the classic digital watches of that time, the petite LA670WEA in four color schemes: navy, bordeaux, black and silver. These subtle color shades, combined with timeless silver, underline the look of the classic and are an essential complement for upcoming fall looks.