Founded by Jona in 2009, InAisce is a pioneering brand offering a window into worlds that reflect the ancient past, distant future, and spiritual transcendence. All garment production is done locally in New York City under Jona’s supervision, resulting in exemplary construction quality.
While primarily comprised of a men’s ready-to-wear collection, the line has found a strong following among women and now includes a capsule women’s collection to supplement the unisex appeal and capability of the men’s cuts. Obsessive focus is on pattern and technique innovation, distinctive silhouettes, and meticulously developed fabrics. Jona works closely with mills in Italy and Japan, where he has lived, to innovate exclusive fabrics each season.
Marketing is entirely product-driven with no resources spent on PR. Nevertheless, InAisce has been featured in magazines such as Vogue, WWD, Elle, etc., and numerous online publications.
In five seasons the brand has independently developed sales relationships with over 30 of the world’s leading avant-garde department stores and boutiques, including Atelier New York, I.T in Hong-Kong, Isetan in Tokyo, Podium in Moscow, and Layers London, among others.