CHRISTINA KRÄMER

Luxury without remorse: Organic cashmere jumpers made in Switzerland

For many years Christina Krämer has worked successfully as organic fashion designer. Now she re-launches her brand with an organic cashmere collection. Working together with nomadic families in Mongolia is part of her sustainable approach that includes both: ecological and social aspects.

“Recently we have been to Mongolia ourselves,” says Christina Krämer, searching for further inspiration for her cashmere collection. Christina Krämer has her own label since 2007 and from the very beginning her exclusive high fashion collections have been a symbiosis between sustainable natural luxury and traditional handcraft. But relying on cashmere alone is new: In 2015 she first came out with a collection of accessories, followed now by high quality cashmere jumpers.

Cashmere is well-known for its softness and heat retention. Christina Krämer uses one hundred per cent cashmere wool only, combed from the underfur of Mongolian Hircus goats – without any admixture of cheaper merino or sheep’s wool. Cashmere naturally comes in different colours: from nearly snow white to grey, from
ochre to dark brown or black. This is why Christina Krämer – apart from black pieces in her collection – uses no dyes at all, but relies on the “goats’ natural colour”. Beautiful soft tones as can only be found in nature. Even the labels are organically certified because eco-friendly production is essential for Christina Krämer. As is the idea of sustainability: Not only keeping nature intact, but also supporting nomadic families and their traditional lifestyle. Christina Krämer and her partners – Luca Moretti and Mario Andrea Cozzi, who together have founded the Modern Nomads GmbH – even developed a biodegradable cashmere shampoo based on natural Ingredients. In 2017 Andrus Kluge strengthened the partners team with a common aim to introduce CHRISTINA KRÄMER products to new markets in Europe.