collection PRIVÉE?

Collection PRIVEE? was founded in 1988 by the Bizzi family – owners of the company ROBIZ S.r.l. - as shoe and accessory collection. The question mark after the word Privée wanted to express the initial lap into the unknown, like a bet.

The designer - Massimo Bizzi - began creating men’s and women’s collections with precise attributes. Attributes that continue to be the hallmarks of Collection PRIVEE? brand today: deconstruction and ironic reinterpretation of the fashion trends in an extremely personal way, also through the use of vintage pieces and of a new dress code based on this innovative mix-match. Massimo Bizzi’s design work is focused on the research of materials and experimentation on them, as well as on the almost obsessive research and care for details.

In 2001 Collection PRIVEE? developed and launched - for the first time - the hand-washed and dyed-after leather. Thanks to this innovative technique in the field of leather treatments, the brand developed a strong identity in the public and marked the beginning of a new trend in the fashion’s landscape. Hand-washed and dyed-after processes made every Collection PRIVEE? leather piece unique and with that unmistakable irregular appeal and sort of second-hand taste, which became a signature for Collection PRIVEE? and paved the way for the brand to success in the designer fashion business.

Collection PRIVEE ? collections are conceived for sophisticated men and women, accustomed to expressing themselves through details. Collection PRIVEE? creations are artisanal, hand-crafted, using only top quality leathers bought from Tuscany/Italian tanneries respecting the European standards for processing and quality as well as first quality materials. Possible irregularities in the products are precious features, sign of the products being made by hand and using natural leathers.

Collection PRIVEE? is today honoured to count many of the most selective and exclusive accounts among its clients all over the world, and its mission is to continue to consolidate its position in the designer fashion business, in the spirit of the brand’s philosophy and style.