The brand was launched in 2013 in London and has in the English capital as its base. This is reflected in Diego Vanassibara’s work: like London, it fuses the old and the new; it looks ahead but with a respect for the past; it blends the contemporary with the classic.
The brand was the first ever men’s shoe label to be awarded NEWGEN MEN, a British Fashion Council’s program to develop the business of new designers with the potential to become global brands. The label has also been the winner of Footwear Friend’s Awards, a similar iniciative by the British Footwear Association.
Before setting up the brand, Diego Vanassibara studied at the legendary English shoemaking institute, London’s Cordwainer’s college for footwear. Prior to that, the designer matured his eye for harmony and proportion as an architecture student. He decided to pursue a career where he could balance both the structural and engineering sides of architecture, with the dynamism and free creativity of fashion. Footwear seemed to be where those two fields of design meet.
Diego lives and works in London.