RUE STIIC Shops in El Segundo

Rue Stiic
pronounced: roo steek
Rue: Alley way
Stiic: Our inspirations

Created with the ethos for the lust to wander....

Jillian Beed, the designer and director of Rue Stiic, founded the brand in 2013 after moving to her distant roots of Australia from Venice Beach, California. Influenced by travels between Bali, Southern California and coastal Australian cities, Rue Stiic embraces a travel lusting lifestyle with pieces that will take you from city to surf, to wherever your travel desires take you.

The brand covers all jetsetter lifestyle requirements:
COLLECTION, STAPLES, SWIM


COLLECTION
Derived from treasured vintage and artisanal pieces,
with an innovative twist to take you from beach to party

STAPLES
Ready to wear basics for your weekend and travel leisure.
The fabrics, textures, and fits are uniquely designed for luxe style and comfort

SWIM
The newest addition, is influenced by the Californian and coastal Australian lifestyle
for the free-spirited beach girl



Based in Byron Bay and handmade in Bali,
Rue Stiic embodies a refined bohemian culture celebrated in elements of the
coastal Californian - Australian lifestyle.