CREATED IN THE LATE SEVENTIES BY GRUPPO TOD’S, THE FAY BRAND WAS ORIGINALLY BORN IN THE U.S.A., SPECIALIZING IN FOUR BUTTON COATS INSPIRED BY THE STYLE WORN BY AMERICAN FIRE FIGHTERS. THE BRAND HAS EVOLVED - CURRENTLY WITH LINES FOR BOTH MEN AND WOMEN AND EVEN ACCESSORIES - AND HAS GROWN TO BE DEFINED BY THE DOUBLE LIFE PHILOSOPHY, WITH EACH GARMENT CAREFULLY CRAFTED FOR VERSATILITY, SUITABLE FOR BUSINESS AND CASUAL WEAR, FOR A COSMOPOLITAN LOOK THAT IS ALSO AT EASE IN DYNAMIC OUTDOOR ACTIVITIES.
THE “FAY CODE” HAS BECOME SYNONYMOUS WITH A UNIQUE CASUAL ELEGANCE THAT IS BOTH MODERN AND PRACTICAL, WHICH IS A CLEAR EXPRESSION OF AN ITALIAN REFINEMENT THAT BLENDS QUALITY, LUXURY AND INNOVATION IN ITS TIMELESSLY HARMONIOUS DESIGN PHILOSOPHY.