Here at FitFlop ™ we believe that we are still beginners in the footwear sector
have the freedom to dream. We consider shoes from a new perspective and offer
a great mix of fun, adventure and function.
Seven years ago we produced our ergonomically optimized soles for the first time, a pair of sport FitFlops. We just followed the specifications of our experienced biomechanics.
We put the advice into practice and developed the
Microwobbleboard ™ midsole with multiple density and brought our first FitFlops on the market.
Since then, we have sold more than 20 million pairs (And our satisfied customers tell us again and again that we are Making the most comfortable shoes in the world.)
We focus still on implementing the latest findings of biomechanics, but now in a greater variety of shoe models, so our customers can have the great "FitFlop" feeling anywhere and forever.
We believe: If your feet feel good, you'll achieve EVERYTHING.