FOLIE À PLUSIEURS
- The Madness of Many is a Berlin based "Art House" perfumery that uses scent as a medium for expanding creative disciplines as diverse as film, contemporary art, fashion, design, literature, dance and architecture.
COLLECTION PERFUMER
LE CINÉMA OLFACTIF
Originally released as an exclusive collaboration with the SOHO HOUSE cinemas, «Le Cinéma Olfactif» is a ongoing series of film screenings in concert with a collection of uncompromising fragrances by Folie À Plusieurs Parfums, created by perfumer Mark Buxton. Launched in 2014, these fragrances aim to enable new emotional relationships to moments in films and accentuate the viewer film screening.
PERFUMER
MARK BUXTON
Born in England and raised close to Hamburg. Mark Buxton is above all a hedonist, wine connoisseur, and talented cook, with a passion for antiques, especially in the Art Deco style. With over 25 years of experience in fine fragrance creation, Mark has collaborated with leading international fragrance houses and prestigious luxury brands as diverse as Givenchy, Versace, Van Cleef & Arpels, Paco Rabanne, Lagerfeld, Burberry, Cartier, Chopard, and Ferré. His daring hand- writing was uncovered when he created the first fragrances for Com- me des Garçons Parfums, which quickly positioned him as a visionary
in “Haute Parfumerie.”
Mood Indigo
TITLE N ̊1
THE FRAGRANCE
»A film carried by Jazz music; I like this ambiance. The flowers play a strong role (water lily) the film which starts gay and luminous and becomes very dark! The fragrance is based on dark woody notes with a lot of incense, which represents the Jazz music for me. There is a short passage where you smell the light. The chamomile and red pepper give rhythm and movement to the accord. «
Love Exposure
TITLE N ̊2
THE FRAGRANCE
»A story told with a certain kind of humor and tension that builds up and leads you to an unforeseeable ending. - LOVE . A delicate floral scent, somehow innocent, but strong.-LUST. Clean, but kinky animal notes which run through the scent; costus, Indol and cumin and Ambergris. - VIOLENCE. The surprising bloody note from the Bucchu oil,Bay and metallic notes. - SEX. A smell of hot wet skin. And - RELIGION. «
Daisies
TITLE N ̊3
THE FRAGRANCE
»Inspired by the characters COLORFUL acts of REBELION; DAISIES the scent, opens up with an orchestra of green, FRUITY and EDIBLE notes that capture the OPULENCE and GLUTTONY of bourgeoise culture. The hearth as a society of SWEETS and FLORALS that decay in a dramatic and witty twist of wood, leather and opponax resin in the base. «
The Virgins
TITLE N ̊4
THE FRAGRANCE
» A scent with a strong 70s elements the responds to specific moments of voyeurism, softness and innocence in the film. The beautiful smell of lipstick and make up and a virgins young, fresh and teeny like qualities...Tonka, Patchouli and Cedre Sur Iris. Then the confinement of religion, death and remembrance with Incense and myrrh in the foundation. «
La Haine
TITLE N ̊5
THE FRAGRANCE
» A calm yet confrontational scent; that traces your neck like
a sharp cold blade with bucchu sulphur, metallic bloody notes and cold aldehydes. There is a feeling that something is going to happen with burnt rubber, cold cedar notes creating a concrete effect, combined with birch tar, leather and bay oil. Dying out on a cold, damp cellar smell with cedar atlas, dark musk and moss. «
Blow Up
TITLE N ̊6
THE FRAGRANCE
» Their are several elements and moments in the film Blow-up that resonated with me deeply and that prompted me to cre- ate an olfactive response. From repeating textures of wood in the photographers car and loft, antiques, chemicals in the dark room, dusty feathers, green leaves in the park and marijuana. However, the moments that resonated with me most and serve as an inspiration for the concept and theme for this fragrance is the scene with the oil painting. The oil painting becomes a metaphor reality vs fantasy. «