BRAND CONCEPT
FRIIS Co. is a Danish fashion brand that creates original, functional and trendy bag and shoe design. The brand designs for women between the age of 18 to 28 that have a stylish and dynamic approach to fashion and aim to provide all their favourite accessories essentials. FRIIS Co. has more than 15 years of experience in the fashion industry and maintains a strong design philosophy of being close to current trends with an eye for innovatively mixing creativity and utility.
The brand holds four annual collections of strong styles with focus on quality in design and a competitive price level. FRIIS Co. is exported to 17 different markets in primarily Europe and Asia.
BRAND VALUES
SHE’S A DJ
.Creative
.Cool
.Stage & street star
.Dynamic
.Girl power
.Sexiness
.Contrast/Eclectic
.High speed fashion
.International and on trend
.Authenticity
ASSORTMENT
FRIIS Co. is all about a mix of clean, graphic components together with catchy detailing and innovative material use – simply perfect for accentuating a personal yet trend orientated look. FRIIS Co. presents a strong collection of stylish and functional accessories with a great mix of both sporty and feminine details. The looks reflect an innovative use of structuring in materials of both real leather, pony hair and man-made materials. Black and white as well as chic coloured animal and Aztec print is the essential colour base, perfect for mixing into a cool and casual look.
COLLECTION
Friis Co. holds 4 annual collections with approximately 100 units in each collection. We try to create a dynamic and trend focused collection at all times. In between collections we produce express collections on trend spotted items. This way it is possible to repeat bestselling styles in new colors and look assuring an
optimized flow in delivery and assortment.