The Helena Rubinstein brand is driven by the same motivations that inspired its founder over a century ago: make the full power of beauty available to women through outstanding cosmetic treatments that are pioneering, effective – and a pleasure for all the senses.
Helena Rubinstein puts science at the service of beauty. The most eminent biologists, dermatologists and aesthetic doctors devise groundbreaking products for the brand.
But the strong focus on innovation is never at the expense of sensory pleasure.
The formulae of Helena Rubinstein creams – ultra-penetrating serums, enveloping creams or transforming textures – are painstakingly developed so the experience of applying them is always a revelation for the senses.
While effective science and medicine are at the service of beauty, pleasure is still at the heart of it.